Ryan Wells' Portfolio

about this brochure.

This is my most recent work, another one based off of the class and elegance of the brand, this time I think its really sold. We were challenged to use inspiration from the New York School of designers. One of my main inspirations for my brochure recreation was from Bill Bernbach and Leo Burnett, I think their style of phrasing and use of imagery is just very unique and just gets straight to the point. I wanted to appeal to the serious side of the audience with this brochure. I used a lot of film grain effect on all of the photos and used an old paper texture as my background to make it more reminiscent of that style of design. Imagery is something I really wanted to focus on so I used a lot of close up beauty shots of details of the car to just draw the eye in further.