Ryan Wells' Portfolio

about this design.

This was a project to revamp and create an advertising campaign for the hard cider brand Cider Boys. I took a lot of inspiration from lithography and antique design and wood style type. We got to choose our own flavor so I chose “Mad Bark” the seasonal fall cinnamon-apple flavor. The project was to design a bottle label, new logo, 2 magazine ads, 2 billboard ads adapted from the magazine ads, and 1 point of purchase banner. We also had to mockup the bottles in real life to turn them in. I really wanted to focus on the usage of texture for this one. As you can see closely, there is a lot of texture over the images, I wanted this to cement the feeling of fall, grit, and the changing seasons. Another element that I added was the custom painted background I did in Procreate, it shows that very classic cold autumn sky with the changing leaves in the foreground, it ties the image together well.