Ryan Wells' Portfolio

about this brochure.

Rolex is a classic brand, with classic style, representation, and a timeless look. I wanted that totally represented in this, something with character and sauce, like a Rolex. Details are the most important thing in this so I tried to use as many beauty shots as possible. My favorite spread (Spread 4) is an illustration against a rich black background, it stand out so much and the highlights contrast so vibrantly against the black. I focused on the color blue because of the rim of the watch face, its the main feature and I wanted to have that throughout my design as well to integrate with the watch.