Ryan Wells' Portfolio

about these designs

These designs were done for a project in my multi-media web design class. The overall theme of the class was to develop multi-level advertising campaigns for companies, using everything from gift cards to large scale digital billboards.

These designs were inspired by the already bright color schemes that Sweetwater typically goes with in their designs. I wanted something that would hold true to the brand itself. The graphic icon I created as the logo/monogram is represented with a drum kit integrated into the type. I wanted to use a lot of fluid line work and illustration throughout to emphasize the movement of a drummer. I used a very bold type face, because often times drummers are bold and the backbone of the band, I wanted that reflected in the typeface and the design, a sturdy design.